When our client, Daneda Lipsey –Realtor with Coldwell Banker–requested some changes recently to her website, we took the opportunity to evaluate the website designed for her 10 years ago. Since we had major changes to make in order to incorporate her new updated photograph, we suggested a website redesign and she agreed. Compass Marketing Creative knows that we must help our client’s keep a fresh appearance online as website styles change and evolve over time. Investing in one’s website is the same as investing in any other asset to help it retain it’s value!
We all agreed that there was nothing like a good website redesign to freshen your company’s look and incorporate new service areas, while getting rid of the old information. A successful website redesign not only attracts more new business to your company but also “pleases” the search engines, which are always looking for fresh content in order to rank your web site higher.
It was also the perfect time a website redesign for her personally because, as a real estate agent, she had experienced the rough housing market decline years past but had weathered the storm. Finally, Daneda Lipsey was personally seeing a real return of the real estate market and thought it was time to redefine her business with a fresh new face.
We added a more updated look and tweaked all her content giving her business a whole new, more impressive appeal. And, as she wanted to be able to update her content periodically herself, we redesigned her website within the structure of a content management system (CMS). This CMS enables her to update her own content, saving her money and pleasing the search engines all in one fell swoop.
If you’d like to see how Compass Marketing Group can assist you in this type of website redesign to help increase your bottom line, please contact us today or visit our web site at: //compass-marketing.com