It’s time to design your social media profile once you have located where your customers hang out. This means that your profile must be filled out completely and the aesthetics of the site are visually pleasing.
Social Media Profile Formula:
- Eye-catching images
- Compelling headlines
- Useful information
- Calls to action
Your profile design really matters. When people visit this profile, they need to quickly understand what you do or your business does. Having a compelling something that quickly relays who you are and what you do is extremely important. If you have the budget, hire a designer. If not, you’ll need to find some good images, a logo and write some interesting text.
First, develop an Asset Package. This asset package must contains the images, text and files you will use in your profile.
Know the specification of your Network. In other words, know the size limits and dimensions of images will need to have. You’ll also want to know if there is any text length limitations or other requirements/restrictions you are dealing with when creating your profile.
Create a unified experience. Be sure you are consistent on all your networks with images and content. Another word for this is Branding. Ensure your customers know they are on YOUR profile no matter what social media they are using.
The Asset Package:
- Header Graphics
- Horizontal / Landscape orientation
- Represents you or your brand
- Attracts and not distracts
- Profile photos
- Square aspect ratio
- Represents you or your brand
- Professionally done
- Easily recognizable
- Text Documents
- A long Bio
- A short ‘About Me’
- A one liner or catchphrase
Header graphics are big images which usually go at the back of the main profile page. As the main image on the landing page, they must be horizontal (landscape), represent you or your brand and enhance the rest of your profile. Make them aesthetically pleasing to attract the eye to your profile but not distract when reading.
As a person creating a personal brand, your FACE is the easiest way to recognize you on any social network. If you are a person delivering a personal brand, get your profile photos done professionally. If representing a brand, the profile image should be your logo as it’s the easiest way for people to recognize you. If you are a business, use a crisp clear version of your logo that is well contrasted with the background. A light logo will need a dark background and vice versa.
Use a long and short bio in the appropriate places on various networks, along with the all important keywords for your industry. Develop and craft these statements, making it easy for people to recognize and commit them to memory. Whenever they see your catchphrase, they will think of you and your products.
Attracting your customers and keeping their attention is important so take time to properly design your social media profile. You’ll be glad you did!