Email Marketing Services.
Use Email Marketing Wisely to Keep Your Name In Front of Prospects.
Nobody wants their email box flooded with email. So, you may leave email marketing out of your marketing mix simply because you think it will work against you. But there are definite circumstances where email campaigns can be effective and help you accomplish your marketing needs.
So often people ask us which is the best email marketing tool, Constant Contact or the "Chimp." We always repond with, "It depends." Each has it strengths and weaknesses, so it depends on what features you need. Regardess of which email campaign software you use, the quality of your email list and contacts is a big determining factor when it comes to the monetary value of your business. Let us help you decide the best use of email marketing in your marketing mix.
Need an Email Marketing Provider?
Service providers of both to best serve your email campaign needs.
Constant Contact tends to be a bit more expensive than Mailchimp but there is no question that customer support far surpasses that of Mailchimp. If you are a Constant Contact customer, you can call their 800 number anytime to ask questions about your email campaign. They are more than willing to help solve any technical or planning issues you might have.
We have also found their list management and autoresponder series features to be very powerful and easy to use. That kind of marketing can be very useful for certain clients. It really depends on what you are trying to achieve. We can help you decide how Constant Contact may be of value to you. Or handle your existing account for you!
Mailchimp tends to be more inexpensive than Constant Contact so many of our smaller clients have chosen Mailchimp to handle their simple email marketing needs like newsletters or occasional client communications. Mailchimps templates are certainly adequate if you have up to 2,000 subscribers send less than 12,000 emails per month. That qualifies for FREE.
Mailchimp provides stronger reporting features as well as provides clients with a full A/B testing functionality. This make it extremely easy to split-test different elements of marketing campaigns, such as subject lines, names, content and send time. We can help you decide if Mailchimp is a better choice for you, or handle your existing account!
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