For the business owner who is eager to jump into the social media phenomenon, the very first thing that needs to be done is to setup a landing page. The landing page iscan be the home page of your website, your blog, an order page, a sign-up page, or a static page with your “bricks and mortar” address on it, just to name a few.
One of main reasons for interacting on social media platforms is to turn Fans/Friends into prospects, then customers. That makes the landing page so important because without it, it’s virtually impossible to complete the marketing interaction which you’d like to take place. The only real way to achieve this is to get those Fans/Friends to clicking through to your landing page. That landing page must be the one that best accomplishes your goals, enabling you to manage prospective clients in a controlled manner, either imparting customer service information in greater detail or continuing the sales process to completion, or providing a place for your customer to actually order.
These landing pages are a necessary component of social media and a great way to measure the progress made because you can track the number of “hits” (or visits) to that page and then quantify those numbers against the new purchases or new customers obtained as a percentage of that number.
Compass Marketing has a dedicated design team who can ensure the correct type of landing page is created and/or polished with all the components necessary to make it successful and we do this quickly to get you up and running in the shortest time possible. Contact us today to find out how we can service your needs and get your social media campaign working towards your bottom line.