Where once, just a few years ago, Email was perhaps the biggest single thing that we used the internet for, today in the fast moving digital landscape of the internet and its constantly changing online business model its often hard for the small business owner to keep abreast of the changes.
Today’s latest flavor is Social media engagement and in particular social media messaging. Tomorrow the only thing you can be sure of is the fact that it will have evolved again and will be something else.
Today for instance, it is not enough to only be able to interact with your prospects on the social message boards of FaceBook, LinkIn, Twitter and the likes there of ( you can see a comprehensive list of social media channels here) today you need to be able to interact almost instantly with your prospects and clients in the medium that they prefer. Today many know and use Facebook messenger and now you can use it too on your website – this is just a small example and it may not be right for your business.
In the constant changing landscape of the online digital business world. Marketers and Business Owners need to employ critical thinking to decide what flavor of the month is right for their business.
Its not practical to do everything but in many cases doing nothing is the first step to loss of market share to your competitors.
Never has it been more important to understand your customers / clients needs and also a very important factor often overlooked is what is your competitor is doing. It is of paramount importance that you, as a business owner have a good understanding on how your business works, could work and will work in a fast advancing technical age. Not trying to solve these questions means at some point in time your business will in all likelihood become extinct.
Today with a firm grip on the tillar you can guide your business through these challenging times and come to grips with in particular social media and the many disciplines which fall under that heading.
Today, the internet has become an integral part of our everyday lives. As a business, its no longer good enough just having a website and being online. Today, your business has to found in the search engines, rank higher than your competitor, be relevant in local and national search, interact with customers in the medium they are most used to, provide an effect sales channel and above all else produce results and sell your product of choice be it a service or tangible item.
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