While it is very beneficial for you—as a small business owner—to learn the basics of social media management, in this social media how to article you will learn six ways you can delegate this social media marketing responsibility without jeopardizing what you need—Results!!

Of course, before you do this, you will have to evaluate specifically how social media can help your business. That isn’t always the easiest thing to do and sometimes you can use a bit of professional help to offer up knowledge and expertise about what can and cannot be achieved by a good social media campaign for your company. 

With a well laid out social media marketing strategy or plan of action, costs can be mitigated, potentials maximised and any opportunities to expand your market share can be exploited.

The most important thing, however, is how you will address your social media needs from a human resource and financial perspective. There are several options to choose from depending upon what you need and what you can afford. In order to really do the job, at this point, you need to commit to assigning social media to someone who is knowledgeable about it. The following are some ideas of how you can handle these responsibilities:

You may consider hiring someone specifically to handle this function and other marketing functions for you. Whether to hire a freelancer or inhouse employee is a question you will need to consider, including the full costs involved which may include vacation, sick time, medical and other benefits.

This social media marketing hire should be very knowledgeable and experienced in developing social media strategy and plans. They will also need to gain a full understanding of your business, have the ability to create or procure needed content, and be able execute the plan for you.

They must have the ability to work well independently and you will need to be able to trust them. As the business owner, you must feel free to delegate this very important responsibility.

Hiring a full-time employee will cost you at least $3,500 per month (plus ad spend), not including benefits. Hiring an employee, however, will give you some in-house control over the work done, however, depending upon the particular person, they could need guidance or management.