6 Ways to Delegate Social Media Management
Social Media How To: Delegating for your Social Media Marketing Plan
While it is very beneficial for you—as a small business owner—to learn the basics of social media management, in this social media how to article you will learn six ways you can delegate this social media marketing responsibility without jeopardizing what you need—Results!!
Of course, before you do this, you will have to evaluate specifically how social media can help your business. That isn’t always the easiest thing to do and sometimes you can use a bit of professional help to offer up knowledge and expertise about what can and cannot be achieved by a good social media campaign for your company.
With a well laid out social media marketing strategy or plan of action, costs can be mitigated, potentials maximised and any opportunities to expand your market share can be exploited.
The most important thing, however, is how you will address your social media needs from a human resource and financial perspective. There are several options to choose from depending upon what you need and what you can afford. In order to really do the job, at this point, you need to commit to assigning social media to someone who is knowledgeable about it. The following are some ideas of how you can handle these responsibilities:
One: Assign Social Media Responsibility to a Current Employee
Two: Hire A College Intern
The most inexpensive way to handle your social media marketing plan is to hire an intern, which it typically free. Of course, like anything else, free has its price. That person will more than likely have little to no real-world experience and will require a great deal of supervision. And, they need the plan to follow, so you are still responsible for that. You may need to send them to training for your industry or give them extensive training in your offices. And, another drawback is you might only be able to utilize them for short periods around their school schedules or school break.
Three: Hire A Freelancer
You may choose to hire an experienced freelancer to do your social media marketing work, especially if you’d like to utilize them on a project-by-project basis. That might work very well for you if you have someone in-house to do your day-to-day posting or execute your strategy. Bringing in the freelancer for particular projects or campaigns enables you to have the best of both worlds. However, you will be somewhat reliant on a single person for your particular project or campaign. If you decide to hire freelance, be sure they have good references. Hiring a freelancer will most likely cost a minimum of $900 per month (plus ad spend).
Four: Hire A Full-Time Employee
You may consider hiring someone specifically to handle this function and other marketing functions for you. Whether to hire a freelancer or inhouse employee is a question you will need to consider, including the full costs involved which may include vacation, sick time, medical and other benefits.
This social media marketing hire should be very knowledgeable and experienced in developing social media strategy and plans. They will also need to gain a full understanding of your business, have the ability to create or procure needed content, and be able execute the plan for you.
They must have the ability to work well independently and you will need to be able to trust them. As the business owner, you must feel free to delegate this very important responsibility.
Hiring a full-time employee will cost you at least $3,500 per month (plus ad spend), not including benefits. Hiring an employee, however, will give you some in-house control over the work done, however, depending upon the particular person, they could need guidance or management.
Five: Hire a Small Marketing Company
While hiring a small marketing company is still a big commitment, you can probably stay within a management budget of $1,500-$2,000 (plus ad spend) with the right company! The downside is that with most of them, there is very little oversight as to what is being done. And, it can be quite a challenge to find the right company because there are so many companies out there who charge steep prices and under deliver.
Six: Hire a Corporate Marketing Agency
If you have a big budget, lots of money to spend on promotion and marketing, this is probably your answer. You cannot beat having a skilled, large dedicated team to service your account, but it can be very expensive. Costs of hiring a corporate marketing agency can run upwards of $15,000 (plus ad spend) or more depending upon the services you need.
Read the next segment in the Small Business Owner Social Media Series ======> “Why You Should Hire a Marketing Consultant to Develop A Social Media Plan“
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