ideas that catch on

Viral Marketing: Ideas That Catch On

In Marketing, Viral Marketing by Compass Creative TeamLeave a Comment

We see things get popular in the marketplace all the time—-blockbuster movies, best selling novels, a sushi restaurant chain, a brand of chocolate desert or, perhaps, even some socially aware idea. Ideas that catch on are always “trending” in different ways.

You would think that a lot of ideas are driven by huge advertising budgets, and granted some are, but often it is word-of-mouth that spreads that idea far and wide. In the new world of social media, word-of-mouth can spread ideas like wild fire which take on a life of their own without any efforts, however, if you want to ensure your idea goes viral, you can’t count on it. With just a little bit of planning, it won’t be “dumb luck” that your very next post could go Viral! This is called Viral Marketing.

In the new social media marketplace, it’s not having a huge advertising budget that gives you that advantage. You might not have the best product or the best idea but, rather, it’s the use of a good marketing and behavioral science that influences people to take up ideas and make them their own. Today, social influence and word-of-mouth are the two driving forces of a viral marketing campaign.

Social media today is of vital importance in your marketing plan. You need to get your well crafted message across and have it spread to as many people as possible in the shortest period of time.  Why don’t you contact Compass Marketing today? Allow us to craft a contagious idea, formulate the right message for you, and get your product or idea to go viral now!

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